Press & Media


April, 2018

On Being Studios
Krista Tippett
Kristin Lin
Book Review

Featured Photography: What We Inherit and What We Pass On: A Conversation with Terese Marie Mailhot

Heart Berries is anchored in the time after Mailhot is hospitalized with a diagnosis of post-traumatic stress disorder and bipolar II disorder, an experience that catalyzes her to reflect on the kinds of heartbreaks — familial, romantic, and historical — that have built her. In its very premise, Heart Berries captures a liminal and critical moment in Mailhot’s life. When we first meet her, she is a litany of losses: Both her mother and her estranged father have passed away. She has left the Seabird Island First Nation, where she grew up. She is divorced from her ex-husband, Vito, and has just lost custody of her first son, Isadore. “The ugly truth of that truth,” she writes of the custody battle, “is that I gave birth to my second son as I was losing my first.”

Blog post by Kristin Lin (Editor at On Being)


February, 2018

Super Bowl LII
Gary Vaynerchuk
Daily Vee
Client Service

GaryVee Q&A at iHop in Minneapolis, Minnesota

Super Bowl LII brought a lot of big names seeking to experience “Minnesota Nice” in the land of 10,000 lakes. I definitely participated in opportunities of my own around town, but a highlight of my week was meeting Gary Vaynerchuk. He’s known for taking big swings at life and known for saying things like “When you come home from the office, it’s time to get to work and not drown yourself in booze and Netflix.” It’s pretty practical and self-explanatory advice, right? I had an opportunity to ask him a question and here’s the advice he shared after taking a friendly jab at my name.

Q: What tips do you have for navigating client relationships?


February, 2018

University of Minnesota-Twin Cities
UMN Alumni Association
Social Media

Social Media Dos and Don’ts for Career Advancement and the Job Search

The proliferation of social media presents a unique opportunity for individuals to use these channels for the job search and to advance their careers. This webinar covered ten “dos and don’ts” when leveraging social media for career and personal branding purposes. We discussed best practices, discovered some new tricks, and learned from others’ mistakes.

I joined Jon Ruzek as an alumni panelist with Johnna Mitich (B.A. ’13).

Webinar by University of Minnesota-Twin Cities Alumni Association


January, 2018


The Princess Bride Star Cary Elwes Revives His Famous Role in New Ad for Culligan Water

Overall, the whole premise of the campaign is to, “put water on people’s minds,” Utzinger explained. “People really only think about water when they think something is wrong with their water, but that’s not all the time. We want to show that if you can give people better water, which is our lifeline as a species, why wouldn’t you do that?”

The Princess Bride storyline felt like the perfect fit to tell that story. If you love someone, as Westley loves Buttercup, you will do anything to make their lives better.

This brand relaunch I worked on marked Culligan International’s first national advertising campaign in 50 years—we even created an Alexa Skill to help kick off the multiyear campaign for the brand. Now, when you tell Alexa to ask Culligan Water to play the “Sound of Water” it will respond with “As You Wish” followed by your request.

Article by Adweek (Katie Richards)


October, 2017

Elevate Your Network
Professional Networking
Community Engagement
Twin Cities

Elevate Your Network is the Twin Cities’ premier happy hour for connecting with professionals and entrepreneurs. #Network #Connect #Build.

Every summer since 2015, Black Enterprise has recognized 100 men of color who should be celebrated for the work being done in their communities or within their industries.”

On Friday, October 6, 2017 Elevate Your Network decided to start its own tradition by recognizing Minnesota men who personify the definition—”Men of Distinction.”

It felt good to be included in the mix with accomplished, educated, and diverse men with their own story and background.


April, 2017

University of Minnesota-Twin Cities
Tony Diggs Awards
Keynote Speech

2017 Tony Diggs Award Keynote Speech

For the 2017 Student Unions and Activities Tony Diggs Awards, I decided to speak on the Power of Nine. College students have 9-months to R.U.L.E. their canvas and use momentum and motivation to make an impact in the community.

Here’s what the Power of Nine means to me:


November, 2016

University of Minnesota-Twin Cities
Office of Equity and Diversity
Keynote Speaker

When we consider the formative experiences of life, aligned from childhood to the present, we are closer to considering our shared existence as more than a discussion of skin color, fairness, or differences. Rather, it is a shared human condition of judgment that can be used as a common thread to understand what’s in a name and what’s behind the true narrative of a face after that first glance.

“As a person of color, I share in this struggle. A struggle to overcome. The struggle for equality, ever present at discussions of diversity and inclusion in workplaces all around the country. I realize that there are many others who face barriers and glass ceilings that prevent them from actualizing their dreams.”

Blog Post by University of Minnesota-Twin Cities (Ann Freeman)


July, 2016


Fallon turns fans’ hilarious home movies into ads for sports apparel brand.

I had an opportunity to work on the first national campaign for Fanatics which aired during the ESPY awards on July 13, 2016. Along with the home videos of loyal fans (UGC), the launch featured a series of videos which showed a spectrum of what it means to show love for sports.

Article by Campaign US


February, 2016

Minneapolis MadWomen
University of Minnesota-Twin Cities
Student Ad Summit
Millennial Rockstars

​We were thrilled to gather a few amazing Millennial rockstars to share some amazing nuggets of wisdom with Students at this years AdFed Student Ad Summit. Mpls MadWoman Alex Steinman curated questions that got to the heart of the matter quickly, and the panel shared vulnerable anecdotes and amazing tweet worthy advice.

“Be proud of the work you do, don’t feel that any task is beneath you… Do them all with the same energy and pride. If you’re working on a team, make it collaborative. You have to work with them as much as they have to work with you.”

Wisdom Bombs by Minneapolis MadWomen (Alison Beattie)


September, 2015

University of Minnesota-Twin Cities
Alumni Association
Fall Magazine Feature

​Meet Aimee Lace, the high-achiever; Profit Idowu, the Promise Scholar; and Eric White, with eyes on the prize.

“At the U, says Idowu, he got the education his mother had dreamed of for him. But that was just the start. ‘I learned how to be a better student,’ he says. ‘But I also learned how to be a better leader and a better person.’”

Article by University of Minnesota—Twin Cities Alumni Association (Erin Peterson)

Minnesota Alumni – Fall 2015 Issue


November, 2014

Phi Beta Sigma Fraternity, Inc.
Promoting Literacy
Bahamas Service Project

Members of the International General Board of Phi Beta Sigma Fraternity (PBS) along with local brothers held an interactive reading session with over 600 students at Oakes Field Primary School to promote literacy. It’s the first time the meeting was held outside of the United States in 100 years.

“Giving back and touching the lives of those younger than me fills my soul. ‘Men of Sigma Promoting Literacy’ continues to be our charge. The local graduate chapter in the Bahamas, Delta Epsilon Sigma adopts Oakes Field Primary School to help its young scholars thrive. I was honored to read one of my favorite stories when I was in grade school, ‘The Real Story of the 3 Little Pigs’ to Mrs. Cash’s first grade class.”

Article by Bahamas Press


August, 2014

Phi Beta Sigma Fraternity, Inc.

Phi Beta Sigma Fraternity, Inc. reinforces its commitment to eradicate and lead the campaign nationally against hazing.

“We recently celebrated a monumental occasion within our fraternity’s history. We must stay steadfast in the ideals of brotherhood, scholarship, and service as college educated men,” said Profit Idowu, International Second Vice President, Phi Beta Sigma Fraternity, Inc. and Anti-Hazing Campaign Vice-Chairman. “In honor of the late past President Honorable Demetrius C. Newton, Sr., Esq. who said ‘a man in his lifetime should be able to love his fellow man sincerely and act in honest motives purely,’ we must enter each Anti-Hazing Week, keeping these two points within our hearts to uphold our organization with the best in conduct. Let us not beat the life out of a legacy that has truly endured the test of time,” Idowu added.

Article by Houston Style Magazine (Jo-Carolyn Goode)


January, 2014

Founders Day
Phi Beta Sigma Fraternity, Inc.
Today Show
Fraternity Jacket
Al Roker

Al Roker Receives Jacket on Today Show from Phi Beta Sigma Fraternity, Inc. in its 100th Year.

If you look closely, you can spot me in the crowd. I held that jacket out of sight for a seamless transition like a dime pass from James Harden.

YouTube Video


September, 2013

University of Minnesota-Twin Cities
Phi Beta Sigma Fraternity, Inc.
Midwest Greek Step Show
Chapter President
Minnesota Daily

Multicultural fraternities showcase stepping. Phi Beta Sigma participates in the Midwest Greek Step Show on Saturday, September 28, 2013 at Ted Mann Concert Hall.

Profit Idowu, Phi Beta Sigma president, said the step show is important for showcasing multicultural fraternities and sororities on campus, because they aren’t always well-known. “We do a lot of innovative things that go unseen and sometimes get pushed behind the curtains,” he said.

Article by Minnesota Daily (Melissa Berman)


July, 2013

University of Minnesota-Twin Cities
Huntley House, LLC
17th Avenue Residence Hall
Community Advisor
Minnesota Spokesman Recorder

U of M Huntley House gives support, guidance to Black male students — Residence named after leader of 1969 Morrill Hall takeover.

“They were a band of brothers — boys right out of high school — embracing their first year together. They wanted to do things together,” said Huntley House Community Advisor Profit Idowu about his new mentees.

Article by Minnesota Spokesman Recorder (Lauretta Dawolo Towns)


February, 2012

University of Minnesota-Twin Cities
Phi Beta Sigma Fraternity, Inc.
Multicultural Greek Council
Increasing Campus Involvement
Minnesota Daily

Multicultural chapters increase campus involvement. Nine chapters will participate in Spring Jam — a record high at the University of Minnesota.

“Prior to the creation of the MGC, there was nothing in place to foster a relationship with the IFC or PHC,” Idowu said. “But with the MGC we are making the framework. We are building a foundation that will set the bar of expectations and standards.”

Article by Minnesota Daily (Nickalas Tabbert)