Press & Media
A few markers of work and personality highlighted across the web.

And the 32 Under 32 Nominees for 2022 are…
118 nominees were in consideration for the 2022 Ad2 32 Under 32 competition and I’m thankful to be counted in the number.

Navigating black manhood with mentorship, self-discovery and ‘sankofa’
Ten initiates perfected their routine with sharp arms and crisp stomps in unison. Step coach Profit Idowu, an alum of the program, said he came back to Rites of Passage because he wants to pass on the lessons he absorbed.

Native Land Acknowledgement
Photography credit on onbeing.org. Inviting you to consider the land on which you live and the confluence of legacies that bring you to stand where you are with your own community.

What We Inherit and What We Pass On: A Conversation with Terese Marie Mailhot
Photography credit on onbeing.org. Featured in a blog post written by Kristin Lin (Editor at On Being).

Digital platform Shortiez brings diversity to children's storytelling
Photography credit in Rolling Out Magazine. I shot Mondo Davison a.k.a “The Black Tech Guy” for a featured story on the publication.

Gary Vee Q&A at iHop in Minneapolis, Minnesota
I had an opportunity to ask “Mr. Self Awareness” himself a question and here’s the advice he shared after taking a friendly jab at my name.

The Princess Bride Star Cary Elwes Revives His Famous Role in New Ad for Culligan Water
Agency credit with Fallon. Culligan International’s first national advertising campaign in 50 years—we even created an Alexa Skill to help kick off the multi-year campaign for the brand.

Chadwick Phillips talks about the importance of your creative brand
Photo credit in Rolling Out Magazine. I had the opportunity to shoot Chadwick “Niles” Phillips debut album cover featured in this interview.

The Crosswalk of My Nigerian-American Life
Intersecting crosswalks of life as told from my eyes and experience.

Fallon turns fans’ hilarious home movies into ads for sports apparel brand
Agency credit with Fallon. The first national campaign for Fanatics which aired during the ESPY awards that year.

Student Ad Summit: Takeaways
Tweet-able advice from the Student Ad Summit held at the University of Minnesota.

Class of 2018 New Student Convocation
Selected out of a small interview pool, I was fortunate to speak to over 5,000 new freshman and welcome them to the University of Minnesota–Twin Cities.

Men of Sigma promote literacy at Oakes Field Primary
Members of the International General Board of Phi Beta Sigma Fraternity, Inc. along with local brothers held an interactive reading session with over 600 students at Oakes Field Primary School to promote literacy. It’s the first time the meeting was held outside of the United States in 100 years. I was responsible for Mrs. Cash’s first-grade class. —Article by Bahamas Press

Phi Beta Sigma Fraternity, Inc. reinforces its commitment to eradicate and lead the campaign nationally against hazing
“We recently celebrated a monumental occasion within our fraternity’s history. We must stay steadfast in the ideals of brotherhood, scholarship, and service as college educated men,” said Profit Idowu, International Second Vice President, Phi Beta Sigma Fraternity, Inc. and Anti-Hazing Campaign Vice-Chairman.” —Article by Houston Style Magazine (Jo-Carolyn Goode)

Presenting Honorary Member Al Roker with Fraternity Jacket on Today Show
On January 9, 2014 Phi Beta Sigma Fraternity, Inc. turned 100 years old, we gifted a jacket to Al Roker on national TV.

Multicultural fraternities showcase stepping. Phi Beta Sigma participates in the Midwest Greek Step Show.
“Profit Idowu, Phi Beta Sigma president, said the step show is important for showcasing multicultural fraternities and sororities on campus, because they aren’t always well-known. We do a lot of innovative things that go unseen and sometimes get pushed behind the curtains, he said.” —Article by Minnesota Daily (Melissa Berman)

U of M Huntley House gives support, and guidance to Black male students — Residence named after leader of 1969 Morrill Hall takeover.
“They were a band of brothers — boys right out of high school — embracing their first year together. They wanted to do things together,” said Huntley House Community Advisor Profit Idowu about his new mentees.” —Article by Minnesota Spokesman-Recorder (Lauretta Dawolo Towns)

Multicultural Chapters Increase Campus Involvement
“For this level of involvement to last, there needs to be good leadership and a mind set to learn about others and new cultures, said Profit Idowu, MGC’s head of programming, said Spring Jam shows the first major collaboration between the three councils.” —Article by Nickalas Tabbert.

Stepping into manhood
“Celebration and tears mix at the Rites of Passage coming-of-age program. On a recent Saturday evening, 20 young men, all with their own stories of struggle and striving, marched triumphantly into the ballroom of the downtown Minneapolis Marriott to the sound of African drumming.” —Article by Rohan Preston, Star Tribune

A very big night for Woodbury
“Woodbury’s Profit Idowu returned the very first kickoff in Raptors’ history 89 yards for a touchdown to put the Royals up 7-0 on the extra point just 15 seconds into the game.” —Article by Woodbury Newsroom.