About Me

Every man has a code. Mine is all about how I can hold myself and others to a standard of class in my personal and professional endeavors. How I was raised with the understanding of those who have came before me allows me to:

  • Strive to connect people with content that is quality in nature and meaningful to them.
  • Hold myself to the principles of brotherhood, scholarship, and service as they are etched upon my heart.
  • Be an extrovert (with introverted tendencies) who adds his own sense of style, flavor, and energy to challenge internal fears, situations, and cultural norms. 

There are people who enter the room and have the ability to steal the air out of life, but I want the world to consider me an energy source, not an oxygen thief. I help the younger generations who come after me navigate their lives, explore their interests, and expand their horizons. I support businesses and people in their pursuit to connect with their audience and networks in more meaningful ways; through integrated marketing communications perspectives, public speaking, and social conversations.

While striving to serve as a credit to my heritage and stewarding the things that are within my responsibility, I’m honest enough to know I’m not perfect. But there’s hope and renewed grace daily at every corner, especially on Sunday’s. It’s a continuous iterative process to learn from challenges of the past, the changes of the present, and striving to keep life in motion—a state of forward progression.

—Profit Idowu

 

My Experience

Versatile, flexible, and tack sharp with a heart that bends towards people and creative partnerships. 

I get energized by a big, bold, exciting, and maybe even slightly scary vision that gives teams purpose. But defining and living into the work ahead is hard to do. People are invaluable to getting the work done. Having a great team and leveraging their expertise is the antidote to that difficulty. Truly, I believe, there’s nothing stronger than the power of human spirit in community. 

During the day, I’m an Account Director at Mono. More specifically, I work towards embodying the values of an active listener, passionate partner, and brand steward day in and day out for my agency and clients. At my core, culture and developing an understanding of the patterns we use to make meaning underpins all of my work.

At the onset of the pandemic, I transitioned to Carmichael Lynch—an ad agency with a 60-year legacy in Minneapolis and a penchant for unfair ideas. As an Account Supervisor, I managed a team of three who worked on Subaru—named one of the top 10 brands consumers love on the inaugural Forbes Halo 100 list. With a strong team chemistry and client relationships, we accomplished a lot, but here are a few I’d like to name:

  • Facilitated and supported the development of over 650+ digital banners to target specific sedan and SUV consumer segments with model-year ’21 and ’22 Subaru carlines in OLA. These assets delivered programmatically were paired with digital video and paid social to support each carline campaign marketing message. 
  • Partnered with Subaru of America’s brand equity team to launch CSR campaigns on Subaru.com like Feeding America and National Make A Dog’s Day. 
  • Led an Employee Resource Group (ERG) as Co-Chair of MOSAIC and led our 2021 Black History Month programming which received 100+ employee attendance per event. 
  • Received the distinction(s) of Carmichael Lynch’s 2021 Humanitarian of the Year and OMMA award winner for work completed on an SEM campaign. 

Pre-pandemic, I was a Project Manager for two years working at The On Being Project facilitating and guiding strategic initiatives at the intersection of emerging and established across many platforms. During that time, I had the opportunity to co-direct the organization’s first diversity and inclusion program called “The Placemaking Initiative.” Partnered with many leaders to expand their content strategy and create media that supports engagement with a newly formed Community & Design team. On that team I:

  • Launched the reimagined onbeing.org in January of 2019 (partnering with Upstatement) that receives over 12 million page views per year.
  • Built out multiple new digital modules and capabilities to support their editorial strategy—like Starting Points and Libraries.
  • Co-organized their first two-day intercultural competence retreat in partnership with Team Dynamics.
  • Onboarded and co-led the integration of NationBuilder. Software for leaders powering community insights which led to the implementation of international donations, tax donation acknowledgment letters, and weekly email marketing campaigns for their flagship podcast—On Being with Krista Tippett and This Movie Changed Me hosted by Liliana Maria Percy Ruiz.
  • Revitalized their YouTube channel. Increasing its subscribers from 3,000 to 11,000 (up 200%) in 6 months.
  • Led the migration of multiple legacy RSS feeds from a self-hosted solution to the industry-leading publishing, distribution, analytics, and sharing tools platform—Simplecast.

The transition to exploring audio, what it means to be human, and podcasting with The On Being Project came after my time working at Fallon—an iconic full-service advertising agency that holds a distinct history. At Fallon, I worked on many brand initiatives like helping Culligan Water debut their first national brand campaign during the 2018 75th Golden Globe Awards, sustain success with Arby’s and their “We Have The Meats” campaign, brought H&R Block back to the Super Bowl in 2017, launched Fanatics “Love Never Loses” campaign in 2016, and went to the heart of North Minneapolis to surface stories untold with Northside Achievement Zone.

In my hours out of the office, I even make time to run a small photography business focused on weddings, events, and portraits.

I studied at the University of Minnesota—Twin Cities and I’m always leaving room for improvement to take ownership of my education in pursuit of what’s best next. While I’m not very active on social, you can find me on Instagram, Twitter, and LinkedIn.

Non-Profit Board Experience

Phi Beta Sigma Fraternity, Inc.

2011 – 2015 | International Collegiate Member at Large & International 2nd Vice President

Elected to an international position serving on the highest level of the fraternity—the General Board. Undergraduate chairman and thought leader guiding and influencing the direction for all collegiate members worldwide.

Where I’m Involved

University of Minnesota–Twin Cities | Keynote Speaker

2017 – 2019 OLPD Professions and Practice Course Speaker
2017 Tony Diggs Awards | Keynote Speaker
2016 9th Annual Equity & Diversity Breakfast
2016 Special Reception for African-American Students
2015 Experience Minnesota
2014 Freshman Orientation – Class of 2018 Convocation Address

Jack and Jill of America, Inc. – Rites of Passage

2015 – 2020 Stepmaster (Choreographer)

“In every good endeavor, there is profit.”

 

Education

University of Minnesota–Twin Cities

Business & Marketing, B.S.

Minor: Management

2010 – 2014

Woodbury High School

Diploma, General Studies

2006 – 2010

Awards, Certifications, & Nominations

Carmichael Lynch

Humanitarian of the Year

Honors agency individuals who best exemplify the unique characteristics of Lee Lynch and the founding principles of Carmichael Lynch. Humanitarian: Passionate about giving generously to others. Models integrity. Focuses on Community. Respects all people.

2021

Excellence in Online Advertising: Search (SEM) Campaign

For SEM work completed with Subaru. Honors the best in Online Media Marketing and Advertising.

2021

interactive: websites & Microsites (health) award winner 

The premier source of inspiration for graphic designers, art directors, design firms, corporate design departments, advertising agencies, interactive designers, illustrators and photographers—everyone involved in visual communication.

2020

Mastering Digital Project Management

Certificate

Graduated a 7-week online project management course designed by Ben Aston for individuals who want to solidify their project management skills.

2020

Change Leadership, Certificate of Completion

Graduated an intensive, 4-week online workshop designed by Seth Godin
for high-performing individuals who want to level up and lead.

2019

The Webby Awards

Cultural Blog/Website Award winner – People’s Voice

Honoring excellence on the internet.

In the spirit of the open Web, The Webby People’s Voice is awarded by the voting public. Each year, The Webby People’s Voice Awards garners millions of votes from all over the world.

2019

Fallon

Q4 Employee Recognition (Above and Beyond)

This award recognizes outstanding employees who champions the spirit of the agency, clients, and the campaigns they work on.

2016

University of Minnesota-Twin Cities

Tony Diggs Outstanding Advisor of the Year Nominee

This award recognizes an outstanding advisor of a student group who has surpassed expectations to help their group accomplish its mission and goals.

2016

Phi Beta Sigma Fraternity, Inc.

“Living the Ritual” Award

These individuals stand as a measure of excellence and change for their respective chapters and community members to do the same. Selection for the Living the Ritual award is based on 4 categories:

1. Core Principles
2. Dedication to Creed
3. Remembrance of Oath
4. Passion

2016

University of Minnesota–Twin Cities: Office of Fraternity and Sorority Life

Greek Member of the Year: Finalist

The Greek Member of the Year Award recognizes individuals who positively represent their chapter and/or the Greek Community. Individuals must also be active in community service and have strong academic standards.

2014

Clients I’ve Served

It’s not real until it’s shipped and I’ve shipped a lot.

WATCH: The time I stared down over 5,000 college freshman for their new student convocation address.

Highlight Reel

A mini-gallery of speeches I’ve completed over the years.