It's Profit, not "Prophet."
I make deposits in the accounts that matter. As an advertising, marketing, and photography professional—I partner with national brands and local clients to deliver meaningful results.
Awards and Nominations
Advertising Federation of Minnesota – 32 Under 32 Award Winner [2022] Excellence In Online Advertising – OMMA Award Winner [2021] Humanitarian of the Year – Carmichael Lynch [2021] Communication Arts: Interactive Websites & Microsites (Health) Award Winner [2020] The Webby Awards: Cultural Blog/Website Award Winner – People’s Voice [2019] Tony Diggs Outstanding Advisor of the Year – Nominee [2016]
Education and Certifications
Mastering Digital Project Management – Certificate of Completion [2020] Seth Godin's altMBA [2019] The University of Minnesota – Twin Cities (B.S. Business & Marketing, Minor: Management)
Writing
January 6, 2024
Lessons from the 2023 Mid-Atlantic MarCom Summit
From cultural insights for marketers to AI and more.
December 28, 2023
A Simpler Take on Amazon’s Ad Announcement
Longing for less with Amazon's latest outreach to its members.
December 24, 2023
Lateral Thinking is an Exercise for Creativity
Break natural tendencies for bias with Six Thinking Hats and Lateral Thinking.
December 10, 2023
Strength in Chosen Family
Trevor Noah and Kerry Washington unpack a shocking secret shared in her memoir.
December 6, 2023
Creating High-Value Client Exchanges
A story from the guy who created the term "Wi-Fi" and 5 key takeaways from the 4A's…
Writing
January 6, 2024
Lessons from the 2023 Mid-Atlantic MarCom Summit
From cultural insights for marketers to AI and more.
December 28, 2023
A Simpler Take on Amazon’s Ad Announcement
Longing for less with Amazon's latest outreach to its members.
December 24, 2023
Lateral Thinking is an Exercise for Creativity
Break natural tendencies for bias with Six Thinking Hats and Lateral Thinking.
December 10, 2023
Strength in Chosen Family
Trevor Noah and Kerry Washington unpack a shocking secret shared in her memoir.
December 6, 2023
Creating High-Value Client Exchanges
A story from the guy who created the term "Wi-Fi" and 5 key takeaways from the 4A's…
Current Role: Director, Business Development at Yes&
I craft client-centric solutions that propel growth.
Quick hits about my skillset:
Mosaic of Experiences
I've led and launched creative projects and digital products, piloted successful DE&I initiatives, and helped craft advertising campaigns that captivate people to move.
Collaborative Spirit
If you're seeking a partner to elevate your advertising strategy or to brainstorm innovative solutions for your business challenges, I'm here to lend a hand.
Passion for Narratives That Inspire
At the heart of my approach is a deep passion for storytelling. Whether it's a brand story, a marketing campaign, or a strategic business development plan, I believe in creating narratives that not only speak to the audience but also forge a meaningful connection.
Communicator and Public Speaker
Whether it's engaging presentations, persuasive pitches, or inspiring keynotes, I use my voice to captivate and connect with a wide range of audiences.
Champion of Inclusivity and Team Growth
As an advocate for inclusive leadership, my commitment to diversity, equity, and inclusion goes beyond the workplace. By fostering an environment where multiracial ideas are heard and valued, I help teams and campaigns flourish in a truly holistic way.
Innovation in Business Development
A keen eye for market trends and consumer behavior, I work with integrated teams to identify and leverage opportunities for growth.
Essays
Longform articles & thoughts on my human experience, advertising, marketing, and creativity.
December 6, 2023
Creating High-Value Client Exchanges
A story from the guy who created the term "Wi-Fi" and 5 key takeaways from the 4A's "Confidently Sell Your Ideas" Workshop.
December 5, 2023
What Now? Begins with Us.
Trevor Noah and The Rock talk through lessons in public discourse and public backlash.
February 20, 2023
Don’t increase the size of the logo, make the idea bigger
The Farmer's Dog became the first-ever dog food company to place #1 on the 2023 Super Bowl Ad Meter by USA Today.