9+ Years of Agency and Leadership Experience
Some say, “…if it don’t make dollars, it don’t make sense.” In this world of multimillion-dollar ad campaigns, it’s account people like myself who help shape the form of a deliverable and guide it out of the creative process. Thinking strategically with the big picture in mind while not getting distracted by how beautiful a still frame is or could be.
I practice my craft by leading clients and agency teams through the tango of finding fresh brand-building ideas by harnessing the power of creativity.
Brands I’ve Worked On
Automotive, CPG, Luxury Sprits, QSR, E-Retail and more.
Awards & Nominations
Advertising Federation of Minnesota – 32 Under 32 Award Winner [2022]
Out of 118 nominees in the Minnesota advertising community, 32 winners are selected from that list to acknowledge the brightest young adults in the industry.
Humanitarian of the Year [2021]
Honors agency individuals (at Carmichael Lynch) who best exemplify the unique characteristics of being passionate about giving generously to others. Models integrity. Focuses on community and respects all people.
Communication Arts: Interactive Websites & Microsites (Health) Award Winner [2020]
For my work with On Being recognized by the premier source of inspiration for advertising agencies, and more—everyone involved in visual communication.
The Webby Awards: Cultural Blog/Website Award Winner – People’s Voice [2019]
In the spirit of the open Web, The Webby People’s Voice is awarded by the voting public. Each year, The Webby People’s Voice Awards garners millions of votes from all over the world.
Tony Diggs Outstanding Advisor of the Year – Nominee [2016]
This University of Minnesota – Twin Cities award recognizes an outstanding advisor of a student group who has surpassed expectations to help them accomplish its mission and goals.
Education & Certifications
Mastering Digital Project Management – Certificate of Completion [2020]
Graduated a 7-week online project management course for individuals who want to solidify their project management skills.
altMBA [2019]
high-performing individuals who want to level up and lead.
The University of Minnesota – Twin Cities [2014]
B.S. Business & Marketing, Minor: Management.
Skillsets
Brand Campaigns
The motto is “ABS” – Always Be Selling. In addition to making work that converts, I also take into consideration above-the-line and below-the-line brand actions that lean towards the emotional or rational sides of the brain.
Brand Development
I’m a fan of building a brand over time and sales over night. Whenever the make us famous brief comes in, the first action after that should be to interrogate the premise. The moonshot to notoriety can also lead to infamy—pick your own adventure.
Strategy
A supporter and developer of utilizing smart approaches to deal with business challenges. Using frameworks and blueprints as a guiding light to the nuanced problem all marketers have—finding a way to get the attention of potential buyers.
Rich Media Execution
As an aspiring subject matter expert, I have a proven track record of owning creative initiatives and getting things out the door.
Writing
Don’t increase the size of the logo, make the idea bigger
The Farmer’s Dog became the first-ever dog food company to place #1 on the 2023 Super Bowl Ad Meter by USA Today.
The Soil and Rocks Beneath Our Feet
What if we brushed off the effects of assimilation and entered into a relationship with our land that allows us to seek new self-awareness?
A social media post doesn’t honor MLK, action does.
On days like this, I think back to a time in our nation’s history where the trailblazers of our past warred to make justice a reality.
I make deposits in the accounts that matter.
In every good endeavor, there is profit.
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